Global Intelligent Door Lock Market Analysis and Development Trend

According to the forecast data of the National Lock Industry Information Center, in 2016, the global smart lock industry scale is about 11 million sets, of which about 3.5 million sets rank first in the world, 1.7 million sets in China, 1.5 million sets in Korea, 1.5 million sets in Japan and 2.5 million sets in Europe and America. In 2017, the global smart lock industry scale is 18 million sets, reaching 51 million sets by 2020, with a compound growth rate of more than 40%.

It is worth mentioning that China's market is the largest, but relative to volume, the penetration rate is not high. According to the 2007 White Paper on the Application and Development of Intelligent Locks in China, the penetration rate of Korean market is as high as 80%, while that of Chinese market is only 2%. This means that the Chinese market still has great potential to be tapped. It is expected that by 2020, the overall size will reach 32 million sets, accounting for more than half of the global share.

In fact, in recent years, China's market smart lock manufacturers can be described as "a hundred flowers blossom", not only from Europe and the United States, South Korea's veteran enterprises, China's Internet companies, power plants, telecommunications equipment manufacturers, start-ups are also running on the field, competing for this big cake. From the perspective of industry development in 2017, the market is still in a highly decentralized situation. So, which manufacturers have the opportunity to seize the opportunity of rapid growth of China's smart lock market?

Although there are many manufacturers, we can actually be divided into three categories. One is a well-known Chinese manufacturer, represented by the domestic brand JIANSHU Simple Intelligent Lock. It has good capabilities in Seiko technology and product quality, and has very distinctive appearance. For example, S007, F01 and other intelligent locks are very fashionable in design, strong line sense, and have received the favor of many young families.

The second is Korean manufacturers. Korea's smart lock market is highly mature, and its mechatronics technology has been developing for more than 20 years, firmly occupying the leading position in the industry. Moreover, the overall strength of Korean manufacturers is strong, and China is a neighbouring country, making Korean manufacturers very suitable for the Chinese market, and attach great importance to the Chinese market. The representative enterprises include Sanxing, GATEMAN Gateman, Newell Newell Intelligent Lock and so on.

Among them, Samsung, as a Korean brand enterprise, is a leader in many subdivisions such as machinery and electronics, and has a rich variety of smart locks with strong brand influence. However, Samsung smart locks are mainly sold as agents in China. GATEMAN is somewhat similar to Samsung. Newell Newell Intelligent Lock is a well-known professional manufacturer of Korea Intelligent Locks. It has excellent Seiko technology. It emphasizes the integration of technological leadership and design aesthetics. It landed in the Chinese market through capital ties. It can be said that it is the most familiar Korean Intelligent Lock brand in the Chinese market.

Overall, the huge potential of China's smart lock market will inevitably attract more and more manufacturers to participate in the competition in the future. Moreover, the characteristics of the smart lock industry also make the market not monopolized by some giants in a short time, but with distinct features. Some manufacturers occupy a larger share, while some small manufacturers seize the market segments.